
"To seek out power and to seize it, such is the nature of a Child of the Blood, something that was woven into us during our ventures to Draenor. However, too often are we selfish with the powers we hold, so blinded by our greed that we do not realise what we have, what we might share to the betterment of Quel'thalas. As the true might within Silvermoon City, I intend for this to change between followers of the fel arts."
The Coven of the Sun
Under Lord Tal'enthiel Sunshard's summons, a sect for the city's Felcasters and Demonologists is being established. Known as the Coven of the Sun, these Sin'dorei will gather, ensuring their great power is not spread unnecessarily thin across the city, but accumulated into one group. In this group they shall share their knowledge, train their fellow elf and pursue their goals, a basis for whatever they desire.
Together we are strong and together we can accomplish what we otherwise could not alone. However, it is not only fellow Warlocks that can join the Coven's ranks. Elves who also use fel magic within their craft or show a heightened interest or knowledge of it may be among the Coven, assisting them in their endeavours and as a result, may learn from them.
The Coven's gaze extends beyond the borders of Quel'thalas. They seek to bring glory and power to Silvermoon City, but to do so they shall extend their reach to the distant lands twisted by the Legion's influence, such as Felwood, the Blasted Lands and the crumbling remains of Draenor. They will take power from the undeserving and return it to Quel'thalas.

"The power of the Burning Legion is great. But if any mind has the strength to control it, to use it, to transcend its own weakness and dominate it...it will be an elven one."
What Will Take Place
Within the Coven of the Sun, its many Sin'dorei will regularly gather for various meetings, hosted by either Tal'enthiel Sunshard or another respected member of the Coven. The purpose of the meetings will vary, but they will all serve to further one's own knowledge or testing one's own strength against each other, or a willing opponent or student. If one wishes to gather the Coven, it must always be for a beneficial reason however. Wasting the Coven's time will prove costly.
There are several different purposes for meetings, or meetings a Sin'dorei may host within the Coven of the Sun. They may wish to gather to test rituals they otherwise cannot complete on their own, such as high level summoning, or have discovered a new spell or incantation to test with their fellow Sin'dorei. If they hear word of an item or stash of demonic power within Azeroth or distant Draenor, they could assemble their fellow elves and lead them to reclaim such power. All these things they can do to further their ability or knowledge.
However, if they wish to further another elf's ability, rather than they own, they can host training sessions for the lesser Warlocks within the Coven, testing their abilities and strengthening their resolve through trials offered to these aspirants. The opportunity to tests ones demons is also available to the Coven, a willing Sin'dorei offering their services to battle the minions of the Warlocks, so they might take note of their demons weaknesses and flaws when and if they are slain.

"Why would one shy away from claiming the Burning Legion's minions? These creatures are made for war, perfected to hunt and kill. Long lost races, transformed by potent fel magic, each of them having their own purpose in the dark titan's ranks. We should use these creatures for the defence of our own people, after all, they are completely expendable."
What Is Expected
The Coven will expect much of its members to invite the weak-willed and those without discipline is not within their interests, so any elf who shows interest will be tested fittingly to ensure they hold what it takes to be among them: the iron will, strict discipline and keen intelligence of a Sin'dorei. No less will suffice.
Regardless of the elf's background and history, as long as they obey the laws of Silvermoon City and have control over the powers at their disposal, they may be among the Coven. It works for the glory of Quel'thalas, so any dissidents or fools who oppose the Triumvirate are not welcome. Equally, those with power but without control invite devastation and are also not permitted.
However, if an elf joins the Coven and proceeds to show disrespect to their fellow elves, begins to lack the tenants required to join or even betrays its members for their own benefit, they will face dire consequences for their actions at the hands of the Coven.

"Power is something not given, but sought, for it is said only the truly determined and strong of will possess the capacity to obtain what is required for not only self preservation, but dominance. What separates the lessers of the mongrel races from our own is not only found in our genes, but from the relentless control that only the finest of elves can maintain."
What Has Been Acquired
Blood Wells: Forged by Faerathon Lerathien and gifted to members of the Coven, these amulets of truesilver are bejeweled with a single Bloodstone at its centre. When the Blood Well comes in proximity or contact with freshly drawn blood it glutinously consumes it, creating energy for the Sin'dorei to harvest and sate their addictions. After unsavoury incidents within Ashenvale, these Blood Wells have been withdrawn from the Coven and deposited away, due to their dangerous nature.
Demonic Gateway: During the Coven's summoning of the Man'ari Azthak, they received a gift of knowledge in exchange for accepting his masters rune. He offered them a length of hide inscribed with demonic runes that glow an orange hue, detailing the ritual of conjuring and sustaining a Demonic Gateway, from which they shall learn.
Fel Imps: Purchased for a single gold coin from a witless veteran of Outland's demonic crusade, Summoner Ashbourne acquired writings detailing the summoning of these fiendish creatures. Larger and more cunning than the basic Imps, the Coven now boasts several Fel Imps beneath its control, to fulfil its every bidding without question.
Illydus: Found wandering the shores of Darkmoon Isle and sampling the discarded magic within the area, the Coven of the Sun successfully captured this Observer with the aid of Rethomar Bloodsorrow's expertise. Restrained and forced into submission, this demon now serves as an unwaveringly loyal companion to those of the Coven seasoned enough to control it.

"A blacksmith is nothing without his anvil. A Blood Knight useless without his blade. A Farstrider pointless without arrows in her quiver. Sometimes these items may come with great power, locked inside and ready to be drawn out at the touch of the right fingertips. It is a pity that most cannot see such. And that they have such a hard time giving it up when they do. Luckily, we specialise in this. A few bloody handprints of acquisition are hardly questionable along the way."
Q&A
What is it? The Coven of the Sun will act as a roleplay project within the Blood Elf community, acting as a sect for Warlocks and fel-minded Sin'dorei to gather as a single entity. It will consist of meetings, events, short storyline-based missions and training sessions for its members, exploring the many available aspects of Warlock roleplay that can't otherwise be explored as a single roleplayer. They gather once per fortnight, or more often if required.
What will it do? With the coming changes in Mists of Pandaria (Mass Drain Life, Summon Beholder etc.), it shall also serve as a means of practising and learning these new abilities with our characters, for them to conduct large rituals and sessions to acquire these powers and encourage roleplay between the otherwise scattered Warlock roleplayers within Silvermoon. It shall also offer roleplays the chance to create events themed around players of their fellow class which they cannot otherwise make.
Who can join? Any Blood Elven roleplayer is welcome to join as long as they have a solid grasp on the lore revolving around this Coven, both Sin'dorei and Demonic. A channel exists for those roleplay within the Coven to OOC'ly keep in contact and those who IC'ly join it will be given the channel information.
How do you join? To join, one must merely approach the Covens members and state their interest, proving they are fascinated or skilled within the fel arts and they are worth a place among them. As stated before, you need not be a Warlock to join. Characters who use fel or demonic power or have a deep and proven fascination in the arts are also welcome, such as Blood Mages.
What is the uniform? Those within the Coven will be expected to wear black and red during meetings, with an emphasis on two sets in particular for the Warlocks. Those are Furious Gladiator's Felshroud primarily, or for those who have not reached the level, Brutal Gladiator's Felshroud. Non-Warlock members have not yet been given a uniform, but will also be expected to wear black and/or red.
What now? If you are interested or require any further questions being answered, please just drop Talenthiel an OOC message in game or over the Argent Archives and I will be happy to answer.
Who made those lovely banners? That would be Rathalion, with thanks to him!